We posted earlier this week about how employees can kick start their personal brand and why they need to, and today we’re balancing up the equation with an interesting article about why you – as an employer – should help them.
Contrary to perceived wisdom (fear?), helping your best people raise their personal brand is typically good for your business too – especially if you’re in the professional services business. Think Steve Jobs, Robert Scoble, Jerermiah Owyang and more. And as the author of the article states…
“There is always an inherent risk that the fee earner may get head hunted, or that they may post inappropriate material on the internet. Firstly, any fee earner who makes themselves more desirable to other firms is going to be more marketable to your clients. Secondly, it’s your role as leaders within your firm to write (& enforce) the firm’s social media policy. Putting your head in the sand helps no one.”